After a year in development, we decided to do one thing and do it right. We focused on the basics -- essentials, really. We upgraded the tee shirt to an item of beauty, design, and refinement while maintaining its utilitarian value.

Our shirts are composed of 70% bamboo and 30% cotton. Bamboo produces amazing fibers that are antibacterial, thermal regulating, and that have a fantastic hand. They're soft like cashmere yet they're one of the world's most durable fibers. And bamboo grows like a weed, without fertilizers or pesticides, which greatly reduces its carbon footprint when converted into fabric.

Timeless. Sustainable. Made on Earth.